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About Shelly

At the Forefront of Innovation Since 1999
Company Introduction

Shelly: Your Company's First Digital Staffing Partner

Shelly is pioneering a new category in resource acquisition: Digital Staffing. We don't sell software; we staff your business with AI experts called Digital Collaboraters (DiCo's). These intelligent agents work 24/7, optimizing operations, reducing costs, and driving profitability.
At the Forefront of Innovation since 1999

Our History

Shelly has been at the forefront of innovation since its inception in 1999. From our early days in Europe to our expansion into the United States, we have consistently pushed the boundaries of technology and service. Here's a look at our journey and milestones over the years.
1999
Creation
Shelly Creation

Shelly creation – DIALOG (Shelly was created in Europe and opened a subsidiary in Charlotte, NC on 05/17/1999)

2001
JD Edwards World Partner
JD Edwards World Partner

JD Edwards World partner (through this partnership we provided Shelly solutions to Johnson & Johnson, BIC, Sanofi, Lindt, and more, from Athens to Green Bay through Tunis and Slovakia)

2007
IBM Partner World
IBM Partner World
2010
Early Adopter of Cloud Technology
Early Adopter of Cloud Technology

Microsoft Azure

2021
Avanade High-Tech Partner for Israel
Avanade High-Tech Partner for Israel

Shelly contributed to a joint initiative with Avanade focused on intelligent localization for Near East markets

2022
R&D Launches AI Digital Collaborators (DiCo's) - Met AIVerse
R&D Launches AI Digital Collaborators (DiCo's) - Met AIVerse
2023
New Shelly: Dialog Code Completely Changed by AI
New Shelly: Dialog Code Completely Changed by AI
  • New Shelly: Dialog code completely changed by AI: Intuitive, self-learning
  • « Digital Collaborators© » (DiCo's) as a hybrid of a workforce and an application
  • API becomes « Data Drone » feeding DiCo's
  • NoSoLiUs© (No Software, No License, No Users’ fee)
  • MetAIverse© to capture the value of communities (client, supplier, common purpose)

Our Experienced Management Team

Phan BAI

Vice President of Global Business Development
Co-founder of the "New Shelly", Shelly North Carolina, a digital collaborator@ dispatch company. Providing Intelligence as a Service to the business. Passionate about positive changes through innovations and technologies.

Phillipe Machuel

President and CEO
After 15 years at the helm of Shelly SARL, the first European company to deploy Shelly solutions in Europe, Philippe pioneered the expansion of Shelly's global presence by taking leadership of Shelly North Carolina, Inc., based in Charlotte, NC. He has been President & CEO of Shelly North Carolina, Inc. since 2009.

Jonathan Martel

Entrepreneur & Consultant
With a Master's degree in Business Administration, Jonathan is now involved in setting up green chemistry projects on an industrial scale and developing new channels in the energy and fuel markets through his role as President and CEO of TEAL Corporation.

A Journey Shared with Forward-Thinking Companies

Shelly North Carolina, Inc.